Client: Yuba City College

Objective: Because Spring is a crucial semester for enrollment, the school requested a seasonally-focused social media nudging digital campaign to target prospective and current students.

Solution: Design featured eye-catching, animated words that worked in conjunction with a cohesive color palette. 

Outcome: Compared to previous enrollment efforts, the new creative campaign reached 20% more prospective students and increased click-through rates by 35% among existing students.

Role: Graphic Designer